USASF: All Star Leaders Gather

In early June, 63 representatives from 35 companies including apparel, makeup, accessories, music, coaches, choreography, photography, video and the media that cover the sport came together with USASF Board members and staff in a first-of-its-kind discussion and discovery. Attendees learned about the risks of sexual exploitation of All Star athletes and to unify around the commitment to be diligent in how we portray children  so we do not put them at risk.

USASF Logo 2018The USASF asked a research firm to survey parents considering All Star cheer as an activity for their child and learned that, in addition to concerns about cost and time, 9% of parents did not choose All Star cheer because of the image and appearance of athletes. Image concerns included uniforms, hair, makeup and, of that 9% that did not choose All Star, a shocking 23% of parents worry about the potential for abuse and exploitation in All Star. The companies in attendance committed to protect athletes through the products and services they offer by supporting new Athletic Performance Standards as outlined in the USASF Professional Responsibility Code and Safety Rules for All Star.

Stacy Pendarvis, Program Director for the Monique Burr Foundation for Children was in attendance and affirmed that All Star is leading the way for other youth sports to follow regarding athlete protection. Companies will meet again at the USASF National Meeting in August.

In Review – June 2019

Summer is in full swing and here’s some of the news dropped while we’ve been enjoying our vacations. The biggest news, in our opinion, is the first article. We’ve also ended with a video for your entertainment.

The USASF held a meeting with members of multiple parts of the industry, including event producers, coaches, choreographers, media, uniforms, vendors, and music producers, to discuss the image of All Star. We haven’t seen anything come from it yet, but it is a step toward the industry working together to address the image being portrayed like this:

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