Cheer Channel Releases World Premiere of New Webseries “On The Mat”

Cheer Channel logo(November 5, 2013, AUSTIN, Texas)…Cheer Channel Inc. (CCI), the #1 online news and entertainment network for the spirit industry, announced the world premiere of its new original webseries, On the Mat, hosted by Makenzi Swicegood. The first of the bi-weekly episodes is now available for viewing on the CheerChannelNetwork YouTube channel, CCI website, and Cheer Channel Facebook page. The premiere episode of the series introduces viewers to Swicegood and what to expect in upcoming episodes. Makenzi is a natural to host the show. She was a three-time Dallas Cowboys Cheerleaders and member of the first ever Worlds Gold Medal team with Cheer Athletics, and is currently the director and coach of Level 3 at Cheer Athletics in Plano, Texas. She is also the step-daughter of Jody Melton, co-owner of Cheer Athletics Inc.

On the Mat is the first ever show that will take viewers behind the scenes in the world of cheer gyms, their owners and coaches, what it takes to be successful and profitable, and how to avoid the common mistakes and pitfalls of running a competitive team. The show will feature “Gyms of the Month,” exclusive interviews, coaching tips and techniques, human interest stories, webinars, teleseminars, and follow athletes on the road to Worlds.

“We have a huge subscriber base of coaches and gym owners and this show is in response to specific requests that we address the ongoing needs, questions, and topics that will be helpful to those on this side of the industry,” said Lance Robbins, Executive Producer of On the Mat.

Initial sponsors of On the Mat are SAM Spotting and Elite Sportz Band. For more information about the show or CCI, or for sponsorship opportunities, contact [email protected] or visit


CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact [email protected] or go to