Melinda F. Emerson published Social Media Marketing From A to Z on You’re the Boss. Emerson discusses revamping your social media efforts as the new year begins and we felt the information was appropriate as the school year resumes and the cheer season really gets started.
Social media can be a great equalizer for small businesses. It used to be that guy who had the most advertising dollars was usually going to win. These days, people are much less interested in being sold; they are looking for useful information, and if you have some to offer, you have the opportunity to build a relationship.