Secret Diary of an American Cheerleader 2: The Fierce One

Breakout Hit Web-Series Starts Production in Austin, Texas

Cheer Channel logoCheer Channel Inc. (CCI), the #1 online entertainment provider for the spirit industry, announced the start of production for Secret Diary of an American Cheerleader 2, The Fierce One, on location in Austin, Texas. This is the second season of the “Secret Diary” franchise, an anthology of different stories that will combine elements of drama, comedy, and All-Star cheerleading action targeted to teens and tweens. The first season of the web-series has over 1 million total views across the CCI social media and syndicated platforms.

In Secret Diary of an American Cheerleader 2, The Fierce One, the “Texas Twisters” are two-time, All-Star National Champions headed for a three-peat when a mysterious v-logger covertly tapes the teams top stars and posts their personal secrets to the web. CheerBoard, the industry’s top gossip website, is on fire with rumors of fighting and betrayal. The Twisters must reveal the identity and motives of this determined enemy before he or she destroys not only their chances at a championship, but their lifelong friendships as well. The Fierce One will consist of 6 weekly episodes, 6-8 minutes in length and will air in late January 2013 on the CCI website and social media platforms, YouTube, as well as through Dish Satellite, Roku, Boxee, Vimeo and BlipTV.

“Although our initiative as Cheer Channel was to create original programming for cheerleaders, we clearly were able to capture those tween and teen girls and their families who enjoy great shows that have the excitement of cheerleading as a backdrop,” said Cindy Villarreal, founder and CEO of Cheer Channel, and co-creator of the franchise.

Casting announcements for the lead actors in Secret Diary of an American Cheerleader 2 will be made in the shortly, along with a list of All-Star cheerleaders that have been selected from teams nationwide to make guest appearances in the series. The series was written by writer and producer, Kathy Slevin, who holds numerous prime-time television series and movies to her credit including the hugely popular, The Zack Files, as well as Due South, and Ferris Bueller. Series executive producers and creators are Lance Robbins and Cindy Villarreal.


CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact [email protected] or go to