Cheer Channel to Co-Produce New Show, Cheer Up

Lisa of CHEERMaD Strikes Up a Deal with Cheer Channel Productions

CheerMad Logo(December 11, 2013, AUSTIN, Texas)…Cheer Channel Inc. (CCI), #1 online entertainment network for the spirit industry, will bring in Lisa D. Welsh, creator of the #1 online blog for parents of cheerleaders, for a new show targeted to cheer parents.

The new show, Cheer Up will be the first ever webseries talk show targeting parents of cheerleaders and the only website and video blog dedicated to cheer parents. Cheer Up will be an online, live, digital broadcast hosted by Lisa Welsh. Filming will take place at many of the most prestigious cheer events across the country. Welsh will be the knowledgeable and interactive host of the web-series and will conduct interviews with cheer parents and coaches about cheer topics and concerns that affect moms and dads of cheerleaders. The Cheer Up format was created and written by Cindy Villarreal, founder and CEO of Cheer Channel Inc., a cheer mom and former cheerleader.

Cheer Channel logoCheer Channel Inc. is looking forward to working together with Welsh on the new production. “Lisa is an impressive journalist. Her digital savviness and fortitude to want to change an industry is something I truly admire. She is a risk taker who understands her audience and the future of digital media and this is why her show, like her blogs, will be a huge success,” said Villarreal.

Cheer Up will consist of 2-3 minute weekly episodes and will run from January to May 2013. Lisa Welsh is a professional journalist and cheer mom herself. Her professional credits include The New York Times, The Boston Globe, and MSNBC. Welsh creadted CHEERMaD as a support place for parents of cheerleaders to read and share cheer stories. CHEERMaD has been featured in Inside Cheerleader Magazine.

“I could not be more happy to participate in a program like this, created for cheer parents like me. This show brings everything we do into full view and shows an audience the role of parents in an inspiring and relevant format,” said Welsh.

CCI will provide the video platform for the series and will use a new and innovative digital programming software. Cheer Up will be broadcast on the CCI website, YouTube, and other CCI social media platforms as well as on the CHEERMaD website. Cheer Up is an ad-supported original program co-produced by CCI and Lisa Welsh of CHEERMaD.


CHEERMaD was developed to support the parents ~Moms and Dads~ of cheerleading. While most CHEERMaDs can be found in the All-Star cheerleading arena, they can also be found in the pop warner, recreational junior high and high school levels. Many of these are also crossover CHEERMaDs. CHEERMaD is a place to read and laugh, nod in agreement, speak up, or shout out with other Certifiably CHEERMaDs.


CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact [email protected] or go to