Is Social Media a Waste of Time?

Forbes published Is Social Media a Waste of Time?. Although I think social media is a worthwhile investment, I also believe it’s good to have different perspectives.

Most PR professionals and small businesses constantly search for the magic social media app. Like Ponce de Leon’s quest for the fountain of youth, it’s folly. There’s no magic click that makes reporters read your pitch and write stories about you or your client. For the majority of public relations activities, specifically media relations, social media is a waste of time.