Introducing CheerProfessionals

Helen Cohen and Brandy Bean are very proud to introduce CheerProfessional™, a multi-media community for specialists in the cheer industry including gym owners, certified all-star trainers, qualified school coaches and industry executives.

As you may be aware, we have been involved in this industry for almost 35 years combined (Helen since 1994, and Brandy since 1995) as publishers of the American Cheerleader Magazine Group. We have observed growth, consolidation and the trends that affect this industry. Our mission with this new venture is simple:

To enhance the success of today’s cheer professional by providing an independent industry platform and the necessary business tools

CheerProfessional™ will deliver the business of cheerleading however you want it and wherever you need it, through a varied, multi-media approach in reaching its audience. Specifically, CheerProfessional™ is made up of:

  • a dynamic, business oriented website;
  • a vibrant social network community;
  • a quarterly cheer news magazine;
  • a brand new YouTube Channel for cheer;
  • a once-yearly Buyer’s Guide
  • a collection of mobile apps for cheer professionals

Our content encompasses the gamut of cheerleading: from cheer news and industry updates, to white paper reports from our advisory staff on growing your business. We have experts lined up to report from areas as varied as technology, safety, insurance, sports psychology, finance and business marketing.

Stated simply, if a topic affects today’s cheer specialist, Cheer Professional™ will cover it. And since we deliver content digitally, in print, on mobile and within the social conversation, no matter where our audience is, we’ll be there with them. At CheerProfessional™, we expect to rapidly become the single source destination for market leaders.

The first quarterly issue of CheerProfessional™ appears in May, and the CheerPro Buyer’s Guide™ will be published in advance of “Back to School” season this fall. Our website and YouTube channel will be available in late April.

We’re anxious to hear from coaches, gym owners and business people in the industry about your challenges and concerns. Please respond here or e-mail me at [email protected] We look forward to hearing from you!