Gene Mark published Drilling Down: Is Any P.R. Good P.R.? on You’re the Boss, in which the following questions were answered:
- Do you think negative advertising is effective?
- One often hears, “Any P.R. is good P.R.” Do you agree?
- What do you recommend for a small business that gets “bad” P.R.?
Please keep his advice in mind as you enter tryout season and customers are comparing your gym to your rivals.