Soffe to Sponsor the 2012 CHEERSPORT National Championships

Leading Athletic Apparel Brand Soffe to Sponsor the 2012 CHEERSPORT National Championships for the 5th Year in a Row

February 17-19, 2012 at the World Congress Center

Soffe LogoFayetteville, NC—Soffe, a leading athletic brand, proudly announces its partnership as the exclusive apparel sponsor of the 2012 CHEERSPORT National Championships at the World Congress Center in Atlanta, GA on February 17-19, 2012.

This will mark Soffe’s fifth year of teaming up with CHEERSPORT, the world’s largest national cheerleading and dance event competition company. This annual competition brings together the best in the cheerleading community from around the country as well as enthusiasts and fans from around the world. This year CHEERSPORT expects to host over 900 teams.

Cheersport Logo“It’s a true pleasure to be working with CHEERSPORT for the 2012 National Championships as the exclusive apparel sponsor.” said Ken Spires, President of M.J. Soffe, “Soffe practice gear, the apparel of choice for cheerleaders and dancers worldwide, makes us the perfect fit to partner with CHEERSPORT. We look forward to continuing our partnership in the future.”

Soffe maintains one main booth and several sub stations throughout the complex during the two day competition in addition to hosting lounges for coaches and competitors.

The winner of the 2012 Fresh Face of Soffe will also be selected and announced on site at CHEERSPORT Nationals.

About Soffe:

M.J. Soffe, established in 1946, was acquired by Delta Apparel, Inc. in 2003. Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company, To The Game, LLC, Art Gun, LLC and TCX, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle branded activewear apparel and headwear, and high quality private label programs. The Company specializes in selling casual and athletic products across distribution tiers and in most store types, including specialty stores, boutiques, department stores, mid-tier and mass chains. From a niche distribution standpoint, the Company also has strong distribution at college bookstores and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at,, and Additional products can be viewed at and The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,200 people worldwide. Additional information about the Company is available at


Of all the things CHEERSPORT does differently, the most important is also the most basic. It is our underlying philosophy that we are here to serve you! Whether you are an athlete, coach or spectator, our success will be dependent upon and measured by our ability to exceed your expectations of a competition company. We have been blessed with tremendous growth and are humbled by the success we have enjoyed.

Utilizing these principles, CHEERSPORT has grown substantially since our first Nationals in 1997. Our first National Championship consisted of a competition between 32 teams. The 2011 National Championship included over 900 teams! We realize that this growth is due to the support of the coaches, teams and families who attend our events and we will continue to work hard to offer family-friendly, quality competitions.

Leading Athletic Apparel Brand Soffe to Sponsor the 2012 CHEERSPORT National Championships for the 5th Year in a Row