Jay Goltz published How to Diagnose What’s Wrong With Your Business in You’re the Boss, outlining the things he takes a look at when a business is struggling. The first 3 relate to Marketing, the next 3 to Management, the following 3 to Accounting & Finance, and the last one stands alone:
- Targeting
- Advertising and Public Relations
- The Message
- Hiring
- Firing
- Operations
- Basic Accounting
- Pricing
- Financing
- Leadership