Varsity Acquires Spirit Festival

Spirit Festival is the latest competition to join Varsity All Star and the Varsity Family Plan.

Memphis, Tenn., (August 2011) – Varsity has announced its acquisition of Spirit Festival, effective immediately.

Spirit Festival LogoBased in Hamden, Connecticut, Spirit Festival was founded 16 years ago by Robin Norko, and its World Bid event, Spirit Fest Cheer & Dance Nationals, attracts teams from all over the Northeast region. This year on March 3-4th, 2012 in Hartford, CT, Spirit Festival will award two Full Paid bids and 6 At-Large World Bids at this event.

Varsity All Star is proud to team up with Spirit Festival with this merger. “Robin has built an incredible reputation over the past 16 years, and we know that Spirit Festival will fit right in with our other top quality brands,” says John Newby, Executive Vice President of Varsity All Star.

“There are so many benefits to being part of a strong team,” says Norko. “I’m looking forward to a collaborative relationship with Varsity, and extending the benefits of the Varsity All Star group to our current customers.”

Varsity All Star LogoAbout Varsity

Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity’s National Championships, which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 300,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide. For more information about Varsity, please visit

Varsity Acquires Spirit Festival