Cheer for a Cause Huddles with Kraft Foods to Fight Hunger

Cheer-Themed Charity Aims to Help Donate 25 Million Meals to Feeding America

Lake Mary, Florida, August 26, 2011 – Today Cheer for a Cause announced they are teaming with Kraft Foods to fight hunger in America in September. The mission of Kraft Foods’ Huddle to Fight Hunger is to help donate 25 million meals to Feeding America®, the nation’s leading domestic hunger-relief organization, to help the more than 50 million Americans who live in food insecure households.

Cheer for a CauseCheer for a Cause is rallying athletes, coaches, parents and friends to support the cause by participating in an activity. Ideas include a food drive, facebook profile challenge or creating a cheer or chant in support of the cause! Visit www.cheerforacause.org to view a list of ideas!

Everyone can also help Kraft Foods meet and exceed their 25 million national donation goal by visiting facebook.com/KraftFightHunger. For each person that “likes” Kraft Fight Hunger on Facebook, Kraft Foods will donate the monetary equivalent of one meal to Feeding America on behalf of his or her local Feeding America Food Bank.

“Giving back is part of the fabric of our organization,” said Julie Bolton, founder of Cheer for a Cause and Central Florida American Youth Cheer coordinator. “We have a responsibility to help our neighbors in need and our partnership with Kraft Foods provides an amazing platform to truly make a difference in the fight against hunger in America.”

Kraft Foods’ Stephen Chriss, senior director, corporate scale and marketing partnerships, echoes the same sentiments. “Having supported Feeding America for decades, we wanted to reinforce our commitment and reach this year’s goal by huddling together an impressive team. We’re thrilled to have AYF on-board to help achieve our goal and raise awareness about hunger in America.”

About Huddle to Fight Hunger

Huddle to Fight Hunger combines three things Americans are passionate about – football, food and helping others. To reach the end zone, Kraft Foods has huddled together several of their iconic brands, retailers alongside football legend Joe Montana and celebrity chefs Pat and Gina Neely to champion the cause.

The campaign will culminate in San Francisco on December 31, 2011, with the second annual Kraft Fight Hunger Bowl, which will be broadcast live on ESPN, featuring a team from the Pacific-12 Conference vs. Army.

For more information about Huddle to Fight Hunger, visit facebook.com/KraftFightHunger. For more information about Cheer for a Cause, visit www.cheerforacause.org.

About Kraft Foods

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Eleven of the company’s iconic brands – including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident – generate revenue of more than $1 billion annually, and 40 have been loved for more than a century. A leader in innovation, marketing, health and wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

About American Youth Football®

(AYF) is an independent 501(c)(3) non-profit organization that provides support services, scholarships, grants, giving back programs and tournaments to over 920,000 youth football players and cheerleaders in 50 states and several countries worldwide. AYF is committed to Giving Back and since its inception in 1996, has donated over $15 million dollars in grants and athletic product to communities that support youth football. AYF was the first national organization to offer all-inclusive football divisions, enabling every child a place to play. For more information visit the website at www.americanyouthfootball.com.

About the Kraft Fight Hunger Bowl

The not-for-profit San Francisco Bowl Game Association has been the driving force behind the Bowl game since its inception in 2002. In that time, the game, played at San Francisco’s AT&T Park, has generated more than $100 million in economic impact for the City and County of San Francisco. Several of college football’s most storied programs have already participated in the contest, formerly known as the Emerald Bowl. They include onetime national champions USC, Miami and Florida State, plus California, Boston College, UCLA, Oregon State and Utah. The 2009 game between USC and Boston College is ESPN’s third-most-watched football bowl game ever. “The Kraft Fight Hunger Bowl will pair Army (provided the Cadets meet or exceed six victories) against the sixth selection from bowl-eligible Pacific-12 schools. If Army or the Pac-12’s No. 6 selection fails to qualify, the Bowl has backup agreements with the Atlantic Coast Conference (ACC), Western Athletic Conference (WAC) and Mid-American Conference (MAC).

About Cheer for a Cause

Lake Mary, FL-based Cheer for a Cause, Inc. is a not-for-profit charity whose global mission is to unite the giving and giving back in the cheerleading and dance community, celebrate efforts to help others, unify support for teams experiencing tragedy and raise awareness and funds for causes that affect our lives. Founded in October of 2010, the cheerleading and dance world has embraced this mission and support for the organization is growing. For more information on how you or your organization can Cheer for a Cause, visit the website at www.cheerforacause.org. Find us on facebook at http://www.facebook.com/groups/cheerforacause, follow our news at www.twitter.com/cheerforacause and watch our inspirational videos at www.youtube.com/user/cheerforacause.

Cheer for a Cause Huddles with Kraft Foods to Fight Hunger