Varsity: Introducing Cheerlebrity!

Cheerlebrity brings the star quality to All Star Cheerleading.

Memphis, Tenn. (February 2011) – Varsity All Star is proud to announce its latest all star competition brand: Cheerlebrity.

Cheerlebrity is unique in the entire all star cheerleading community, with a competition experience that is completely original. Each team will be judged by a traditional scoring panel of judges and a special Cheerlebrity panel, which will consist of well known all star athletes, coaches and popular choreographers from across the country. Scores will be announced after each performance using the Varsity All Star digital scoring system.

Each Cheerlebrity competition will feature Cheerlebrity tumblers, coaches and teams. Winners from each competition will have their video posted on to compete head to head with other winners in a “People’s Choice” competition. Fans will vote for their favorite performance on the web after each competition.

John Newby, Executive Vice President and General Manager of Varsity, is excited for the all star community. “Cheerlebrity gives us a chance to enhance the excitement of an all star event even more. We hope the athletes feel like the rock stars they are during and after a Cheerlebrity event.”

Cheerlebrity competitions will be introduced in the Midwest starting November 2011. Cities slated for competitions are Chicago, Cincinnati, Louisville, Pittsburgh and Toledo.

For information on Cheerlebrity and this unique competition experience, contact Scott Foster at [email protected].

About Varsity and Varsity All Star

Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity’s National Championships, which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 300,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Varsity All Star is a network of event organizations producing the finest all star experience for all star cheerleaders and dancers.

Introducing Cheerlebrity