Varsity Brands and Pac West Announce Alliance

Pac West is the latest member of the Varsity Family Plan and International All Levels Championships.

Memphis, Tenn., February 16, 2011 – Varsity and the Pac West Spirit Group have announced a strategic alliance that will extend the Varsity Family Plan rebates and bids to the west coast All Levels Championships to customers of Pac West. As part of the alliance, both Varsity and Pac West have agreed to coordinate scheduling of their events to avoid hosting competitions on the same day.

Varsity Family Plan is made up of some of the leading all star event organizers, and offers incentive plans to coaches and all star programs that participate in multiple events.

“We recognize Pac West as a regional leader and support the positive atmosphere they inspire at competitive events” said Varsity All Star Executive V.P. John Newby. “It’s a win-win for all customers to have added value at Northwestern VBI and Pac West events.”

“Not only are coaches now eligible for Family Plan rebates,” added Pac West C.E.O. Kiki Bittner, “but they also can earn bids for All Levels and Worlds without having to travel outside their region, which is something highly prized in these sensitive economic times. Bittner continued; “Varsity is the world’s leading spirit industry provider, and we are proud to partner with them.”

For more information, please visit or

About Varsity

Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity’s National Championships, which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 300,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide. For more information about Varsity, please visit

About Pac West

Pac West Spirit Group is the largest provider of cheerleading and dance events in the Pacific Northwest. A Five Star-rated USASF Company, the goal of Pac West is to provide world class service with local flavor. Nominated for the Best Coaches Conference by Inside Cheerleading Magazine 2010, Pac West’s CEO has sat on the USASF Sanctioning Committee & National Advisory Board, OSIP Board of Directors, All Star Cheer Magazine Board of Advisors, and has received the WSCCA’s highest honor, the Lifetime Achievement Award in 2010.

Varsity Brands and Pac West Announce Alliance