Varsity: Nationals School Spirit Day Is 9-10-10!

Cheerleaders are encouraged to dedicate four hours to community service leading up to National School Spirit Day!

Memphis, Tenn., (August 10, 2010)—The countdown has begun to the second annual National School Spirit Day. Cheerleaders across the United States have been encouraged to perform up to 4 hours of community service in the week leading up to September 10, 2010.

If every cheerleader that attended a Varsity camp this summer performs 4 hours of community service during the week of September 6-10, cheerleaders can contribute more than 1 million hours total across the country.

9-10-10 has been designated as a day of service for school spirit teams. Varsity, the worldwide leader in organized cheerleading, has asked cheerleaders to be visible leaders in their communities by performing works of service in their schools and neighborhoods.

“Cheerleaders deserve recognition for all of the causes they support all year long,” says Nicole Lauchaire, Director of Corporate Brand Marketing and New Media for Varsity, whose camp organizations have been promoting the service initiative throughout the summer. “We already know that cheerleaders are generous in volunteering their time to help others, and we know this official day of service gives everyone a chance to appreciate their efforts as well.

Varsity’s camp associations, the Universal Cheerleaders Association (UCA), National Cheerleaders Association (NCA), and United Cheerleaders Association (USA), have encouraged the more than 300,000 cheerleaders they instructed this summer to participate in the 2010 National School Spirit Day.

Participants in National School Spirit Day can visit the website to log their hours, describe their contribution and enter to win a School Spirit Prize Pack for their school, including school supplies from Carolina Pad, a practice mat from Ross Athletic Supply and spirit materials from Varsity Spirit Fashions.

Visit for more information. There is a link for cheerleaders to submit their community service. Inside Cheerleading Magazine will feature the inspiring stories of 10 cheerleading teams in an upcoming issue and on their website.

About Varsity

Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity’s National Championships, which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years. Sponsors of Varsity events include Gatorade and Nike. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 300,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide. For more information about Varsity, please visit

National School Spirit Day Press Release