They will wear GK’s tops, shorts, warm-ups and jump suits for practices and personal appearances, including final auditions and rehearsals for the hit Country Music Television series, “Dallas Cowboys Cheerleaders: Making the Team.”
“Being a Dallas Cowboys Cheerleader is active, demanding work that requires full range of motion and athleticism. We wanted to partner with someone known for superior quality, great fitting, and stylish performance apparel. GK Elite Sportswear was the perfect fit!” said Kelli Finglass, Director of the Dallas Cowboys Cheerleaders.
“We are so excited to be partnering with the Dallas Cowboys Cheerleaders! We have outfitted the world’s top gymnasts for nearly 30 years, including a number of Olympic teams and athletes. We entered the cheerleading market less than two years ago, and it’s truly an honor to now be outfitting the world’s most famous cheerleading team,” said Kelly McKeown, Executive Vice President of Corporate Relations for GK Elite Sportswear, L.P.
The Dallas Cowboys Cheerleaders have grown from their 1972 beginnings into the most famous cheerleaders in the world. While best known for their trademark high kicks and routines during Dallas Cowboys football games, the group has reached well beyond the sidelines. Just a few examples of the diverse and worthwhile activities of America’s Sweethearts include nationally televised halftime shows, “Dallas Cowboys Cheerleaders Making the Team” on Country Music Television (CMT), annual clinics, camps and competitions for kids, hundreds of personal appearances and performances all across the country, personal visits with patients and residents of children’s hospitals, veteran’s hospitals and nursing homes and more USO overseas trips in support of America’s Soldiers, Sailors, Airmen, Marines and Guardsmen than any other entertainers over the last quarter of a century.
GK Elite Sportswear is the world’s leading supplier of gymnastics apparel and is recognized around the world for superior variety, quality, fit and service. Based in Reading, Pennsylvania, Elite Sportswear, L.P., the company behind the GK brand, continues its commitment to American-made quality and continuous innovation in designs for gymnastics, cheerleading, and dance apparel.