Tag Archives: Final Destination

Year End Events

By Andre | Published: May 26, 2009
The 2008-09 season marked a turning point for cheerleading and dance, end of the season championships. Varsity Brands and friends started the International All Levels Championship (IALC) with 5 championship sites while JAM Brands joined with the Nation’s Leading Cheer Companies (NLCC) to convert the one site Final Destination into the 4 location US Finals. [...]
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Post Season Events

By Andre | Published: April 14, 2009
The post season for the Spirit Industry kicked off last weekend with the International All Levels Championships in Atlanta and Los Angeles. The Varsity Brands’ IALC will also have events in Atlantic City, NJ, San Antonio, TX, and Columbus, OH the first weekend of May. Jammy and friends will kick off the US Finals this [...]
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Varsity Acquisitions: A Recap

By Andre | Published: November 24, 2008
Varsity was comprised of UCA, UDA, ACA, & USA prior to being taken private with the help of Leonard Green & Partners (Consumer Products Portfolio). Since then they have been on a buying spree. NCA, NDA, & CDT – This acquisition gave Varsity the major player in the All*Star market, as well as the second largest [...]
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IALC Thought

By Andre | Published: July 29, 2008
Rumor has it that some of the IALC big wigs are starting to express concern over a JAM Brand & Final Destination venture. One IALC partner is calling for a written agreement that involves some confidentiality clauses and will prevent partners from partnering in Final Destination.
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US Finals

By Andre | Published: June 21, 2008
The US Finals (the new Final Destination) was announced recently. The event will be hosted in 4 cities, Las Vegas, Oklahoma City, Cincinnati, and Virginia Beach. US Finals Website
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