All*Star Organizations

The All*Star industry is governed by the IASF/USASF and comprised of 3 major groups, the Independent Event Producers, JAM Brands, and Varsity Brands, and several smaller organizations.

Independent Event Producers

The Independent Event Producers (IEP) is an organization of independently owned event companies.

• IEP Event Producers include All Things Cheer & Dance, American Cheer and Dance, AmeriCheer/AmeriDance, Champion Cheer & Dance, Cheer America, Cheer and Dance Extreme, Cheer Champions Express, Cheer LTD, Cheer Star Productions, Contest of Champions, ECDA, Greater Midwest Cheer Expo, JAMZ, KC Christmas, Mardi Gras Spirit Events, Pac West Spirit Group, Redline Cheer and Dance, Spirit Celebration, Spirit Festival, Spirit Unlimited, Twisted Athletics, United Cheer, UPA Cheer & Dance, US Spirit, and WSA.

JAM Brands

JAM Brands, based in Louisville, KY, is one of the largest companies in the Cheerleading & Dance industry.

• JAM Brand’s Camp & Choreography companies include COA and JAM Camps.
• JAM Brand’s Event Producers include America’s Best, COA, Coastal, Game Day, Great Lakes, JAMfest, and Live!.
• JAM Brand’s Uniforms & Apparel companies include JAM Wear, Spirit Innovations, Spirit Ready Sportswear, and Studio Dance.
• JAM Brand’s Affiliates include JAM U, United Cheer Expo, and US Finals.

Varsity Brands

Varsity Brands, based in Memphis, TN, is the largest company in the Cheerleading & Dance industry.

• Varsity’s Camp & Choreography companies include American Cheer Power, American Cheerleaders Association (ACA), National Cheerleaders Association (NCA), National Dance Alliance (NDA), Spirit Xpress, United Spirit Association (USA), Universal Cheerleaders Association (UCA), Universal Dance Association (UDA), and V!ROC.
• Varsity’s Event Producers include All Star Challenge, The American Championships, American Cheer Power, American Cheerleaders Association (ACA), Athletic Championships, International All-Levels Championship, National Cheerleaders Association (NCA), National Dance Alliance (NDA), Spirit Cheer, Spirit Sports, Spirit Xpress, United Spirit Association (USA), Universal Cheerleaders Association (UCA), Universal Dance Association (UDA), and World Spirit Federation (WSF).
• Varsity’s Uniform & Apparel companies include Cheerleader & Danz Team (CDT), Ozone, and Varsity Spirit Fashions.
• Varsity’s Affiliates include American Association of Cheerleading Coaches and Administrators (AACCA), International All Star Federation (IASF), International Cheer Union (ICU), Organization of Spirit Industry Providers (OSIP), United States All Star Federation (USASF), and USA Federation for Sport Cheerleading (USA Cheer).