Is Cheerleading a Sport? BYU Cheer Chimes In

BYU’s The Universe published Is Cheerleading a Sport? BYU Cheer Chimes In, continuing the debate.

“Is (cheerleading) a sport right now?” she said. “No, I would say it’s not a sport, but is it athletic? Yes, absolutely. … Are these kids competing at a national level? Are they putting their bodies through majorly athletic skills? Yes, absolutely.”

American Way: Rocket Science

American Way published Rocket Science, about a group of professional cheerleaders that are scientists promoting science, technology, engineering and math.

If watching drones playing music is weird, hearing someone “woo-ing” about scientists — scientists in dance costumes who are members of a group called Science Cheerleader — is flat-out bizarre. And it’s supposed to be. “We want to playfully challenge the stereotypes that apply to both scientists and cheerleaders,” says Darlene Cavalier, a former Philadelphia 76ers cheerleader who founded Science Cheerleader and has been organizing the group’s appearances since 2011. Today, Science Cheerleader comprises 250 current and former professional cheerleaders, many of whom worked for NBA and NFL teams and all of whom are either pursuing degrees in science, technology, engineering and math (known as STEM) or are already working in those fields.

The New Yorker: Better All the Time

The New Yorker published Better All the Time, discussing improvements in training.

Today, in sports, what you are is what you make yourself into. Innate athletic ability matters, but it’s taken to be the base from which you have to ascend. Training efforts that forty years ago would have seemed unimaginably sophisticated and obsessive are now what it takes to stay in the game. Athletes don’t merely work harder than they once did. As Mark McClusky documents in his fascinating new book, “Faster, Higher, Stronger” (Hudson Street), they also work smarter, using science and technology to enhance the way they train and perform. It isn’t enough to eat right and put in the hours. “You need to have the best PhDs onboard as well,” McClusky says. This technological and analytical arms race is producing the best athletes in history.

7 Things You Can Do To Build An Awesome Personal Brand

Forbes published 7 Things You Can Do To Build An Awesome Personal Brand,

The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. Here are seven ways to start building an awesome personal brand.

7 Funny Quotes With Serious Leadership Lessons

Entrepreneur published 7 Funny Quotes With Serious Leadership Lessons, pointing out the importance of keeping a sense of humor.

Successful entrepreneurs go above and beyond in everything they do. They know that without the right skill and will to achieve their goals, there won’t be any “extra” in their “ordinary.”

USA Today: The 10 Best Cheerleading Squads in College Football

USA Today published The 10 Best Cheerleading Squads in College Football, putting Alabama in the top spot.

Alabama is a football powerhouse. It’s also a cheerleading powerhouse. As a cheerleader, said program coordinator Jennifer Thrasher, “It’s as tough to make it at Alabama as it is anywhere in the country.”


Varsity Brands Enters Into Definitive Agreement To Be Acquired By Charlesbank Capital Partners

Varsity Spirit LogoPR Newswire published Varsity Brands Enters Into Definitive Agreement To Be Acquired By Charlesbank Capital Partners.

Varsity Brands, a dynamic portfolio of brands that promote student participation while celebrating academic and athletic achievement, today announced that it has entered into a definitive agreement to be acquired by an investment group led by Charlesbank Capital Partners, a leading private equity firm. Varsity Brands’ senior leadership will remain in their current positions and, under the terms of the proposed transaction, invest in the company alongside Charlesbank.