Crossovers Cross a Line or Two

Since I entered the cheerleading world, one thing has always baffled me…crossovers. I am a football, baseball, and soccer guy, so seeing an athlete play for two or more teams is a foreign thought. Growing up, when we tried out for a team we were placed on one team and practiced and participated with that team only. Imagine my face when I got to my first All*Star competition as a coach and saw kids competing for multiple teams. I couldn’t believe it. Now that I’m in my 11th year of cheerleading, I’ve come to accept that crossovers are used, but I still scratch my head as to how it can still be a legal part of our sport. I also feel like crossovers are one more thing that is holding us back from being considered a legitimate sport. I am a small gym owner and know how important crossovers can be in case of an injury, a team mate quitting, etc. I’ve heard the arguments that if it weren’t for crossovers small gyms couldn’t make it, that crossovers are the backbone that holds small gyms together, and that cheerleading NEEDS crossovers. Hopefully by the end of this article you will see that arguments like this are only half true and crossovers can actually  be a reason why small gyms don’t grow.

I want to share a quick story about a competition I attended in November of 2011. I did not have teams at this event, so I went just to watch and enjoy the local teams and competition. While I was there, I saw a team from a small gym about an hour outside of Baton Rouge that we competed against for the past two years. I was blown away at their performance. They had never looked better or more confident and I was so excited for them. They had stepped up their game big time. I was sure that they would take home a first place trophy, but I was sadly mistaken. The next team that took the floor totally dominated. They were the most amazing level 3 team I’d ever seen. After the second team’s performance, I started to think about how skillful that team was and how they pushed the limits of level 3. Things like this weigh on my mind until I can rationalize it, so I did some research. I came to find out that on their team of 26 athletes, 16 were crossovers from level 4 or 5 teams.  What the second team’s coaches did by composing their level 3 team of mostly level 4 and 5 athletes is in full boundaries of what we consider legal. However, is there any question that these types of teams are the best for the future of our sport? This team will probably not be beaten all season. They will go to every competition, win a trophy/banner, and then celebrate like they deserve it…but do they? Is this scenario true competition, even with the ceiling of level playing rules?

Looking at crossovers from a business perspective, small gyms cannot afford to use them the way large gyms can. I do not use crossovers because of the extra expenses that are incurred by the athlete that is crossing over. In my past experiences, every time I would ask a cheerleader to crossover to more than one team, parents would ask, “How much will it cost me?” The parents were not willing to pay the extra choreography cost, competition fees, tuition, etc., so I ended up eating the cost of each crossover. It didn’t take but one year to realize that it did not make sense for me to ask cheerleaders to crossover unless I could get them to pay the extra costs. Unfortunately for small gyms, it is extremely difficult for us to convince our customers to pay extra when they already pay so much just to be on one team. When many small gyms use crossovers, they are taking a similar hit in the pocket book which takes away from other important parts of their business like marketing, new equipment, coaches training, or even pay raises for their staff. For this reason, large gyms have the upper hand in the crossover battle. I’m sure there are some large gyms that do eat the cost of crossovers, but I would bet that most can get their athletes to pay to be a crossover. I’ll give you a scenario – if I owned a large gym (I’ll consider large gym a gym with at least 120 athletes, not 75 like USASF) my proposal for my customers would be this:  “We placed you on team X. We can use you on team Z, but this is what it’s going to cost to be a part of that team.” If they turn it down, then nothing else is mentioned of the proposal. If they accept because they want to fly, be last pass, or point jumper on a lower level team, then I don’t come out of pocket. The point is, large gyms are usually in control when deciding crossovers while small gyms are usually at the mercy of their customers. Letting your customers have control and when they know they have control can be a train wreck if at some point in the season, the customer decides they do not like a decision you make.

Let it be on the record that I am not suggesting that we abolish crossovers. I am just stating that in the current system, crossovers are being misused. I do not think that the USASF is at a point where they can create crossover rules or police teams and make them accountable for breaking any crossover rule that could possibly be created and voted into being. I am simply asking that coaches and gym owners, especially USASF members, use good judgment when deciding on how they use crossovers. Is it fun to have a team that dominates and wins every event that it attends? Sure it is, but the costs are far greater (and I’m not talking about the finances). It inhibits true competition, it is disrespectful to teams who are playing up to their level, it stifles teams that are trying their best to be successful by pushing their own abilities and limits, and it is sending the wrong message to our youth that winning is more important than playing games fairly and ethically. It is also plain ol’ taking advantage of a rule that is supposed to help our sport be more competitive. Until we get athlete membership with the USASF and all teams can be recorded and tracked, it is up to us coaches to hold each other accountable and to make decisions that make our sport more legitimate.

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Varsity Announces its Acquisition of American Cheerleader Magazine

VarsityVarsity Announces its Acquisition of American Cheerleader Magazine.

MEMPHIS, TENNESSEE (January 20, 2012)— Varsity Spirit Corp. today announced that it has made an addition to its family of cheerleading and dance brands with the acquisition of American Cheerleader® magazine from Macfadden Performing Arts Media of New York City. Since its founding in 1995, American Cheerleader has enjoyed an enthusiastic following and been an influential and unifying voice for the millions of participants in the cheerleading community across the United States.

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Inside Publications Acquires Cheer Biz News

Cheer Biz News, Coach’s Handbook and All Star Insider Become Part of Inside Publications Family of Publications

Inside CheerleadingATLANTA, Ga. – January 20, 2012 – Inside Publications is pleased to announce the acquisition of Cheer Biz News, along with its annual titles The Coach’s Handbook, and the All Star Insider, effective January 20th. The publications will be produced in the company’s Atlanta, Georgia headquarters, alongside the company’s existing titles, which include Inside Cheerleading, Inside Gymnastics, Inside Volleyball and the Coach’s Guide and Buyer’s Directory.

Cheer Biz News, founded in 2005, is the news magazine for the All Star community, providing cheer club owners and coaches with the latest industry news, team profiles, product spotlights, fitness segments, business and motivation articles, along with useful advice for building and running a successful program.

Inside Publications, celebrating its 10thAnniversary this year, launched Inside Cheerleading magazine in 2004, covering all segments of the cheerleading community with engaging features and substantive articles. The acquisition adds a new dimension of coverage and ensures a leadership position in providing news, information and entertaining features to the All Star Community.

“We saw this acquisition as an ideal way to expand our coverage of the cheerleading community, and feel that Cheer Biz News, the Coach’s Handbook, and the All Star Insider are the perfect extensions of Inside Cheerleading magazine,” says Chris Korotky, President of Inside Publications. “The publications add a new dimension which positions us well in reaching every segment of the market, including the athlete, coach, club owner and industry member. We can build on the strong foundation that Cheer Biz News established, and will continue to help gym owners and coaches succeed in the All Star marketplace. We plan to combine the Coach’s Handbook with our Annual Coach’s Guide to produce the perfect resource guide and buyer’s directory for the All Star community.”

About Inside Publications


Inside Publications is an Atlanta-based company with four divisions: Inside Gymnastics magazine, Inside Cheerleading magazine, Inside Volleyball magazine, and Custom Pubs. The magazines are distributed nationwide. The magazines includes informative articles, entertaining features, profiles, coverage of events and competitions, style segments, plus the latest news and inside buzz, all with stunning photos. The Custom Pubs division develops custom publications, ads and promotional materials and published the book Cheerleading: From Tryouts to Championships. For more information on the company and its titles, visit http://www.InsideVolleyball.com, http://www.InsideGymnastics.com and http://www.InsideCheerleading.com.

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Cheerleading Brings National Title Back to Bluegrass

Cat Scratches published Cheerleading Brings National Title Back to Bluegrass.

Kentucky’s difficult routine was not without a couple mistakes, but the fact that the Cats were able to perform in a high-pressure situation makes them deserving champions. While most athletic teams have dozens of chances to compete and hone their craft, the cheerleading title is decided in one weekend and just a few routines.

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2012 Team USA

USA Cheer announced the 2012 Team USA members. Congratulations and Good Luck!

USA CheerAll Girl

  • Amanda Pearson
  • Genevieve Sell
  • Kelly Clifford
  • Nancy Miceli
  • Angela Stillwell
  • Caitlyn Hinshaw
  • Kirby Lynch
  • Courtney Byrne
  • Aisha Brandon
  • Lindsey Sitzler
  • Maria D’Addeo
  • Molly Harrold
  • Katie Loos
  • Kaysie Hanle
  • Megan Klien
  • Meghan Jones
  • Amanda Scripture
  • Felicia Bordonaro
  • Jamie Piccione
  • Natalie Skizas
  • Amy Leet
  • Bethany Victorino
  • Jacqueline Jeffries
  • Stephanie Bibby
  • Michelle Woodward
  • Lexie Skipper
  • Kelly McGrory
  • Madeline Jenne
  • Mallory Mingus
  • Chelsey Kannan

Coed

  • Allison Greer
  • Caitlin Seabrook
  • Courtney Shobe
  • Brittany Maynard
  • Azaria Bermudez
  • Lauren Grady
  • Sara Masters
  • Summer Hill
  • Bethany Jackson
  • Ryan Martin
  • Malyssa-Lin Barbasa
  • Anthony Reisch
  • Brad Weber
  • Jason Keogh
  • Jeremy Lumpkin
  • Mitch Budlong
  • Patrick Miller
  • Dishon Clark
  • Matt Ramirez
  • Kelvin Lam
  • Ozell Williams
  • Rob Ellery
  • Trey Forsyth
  • Josh Gallia
  • Jordan Olson
  • Tony Crump
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