Tag Archives: Universal Spirit

Spirit Holding and Cheersport Join the Varsity Family of Brands

Cheersport LogoMemphis, Tenn., (December 28, 2012) Varsity and Spirit Holding have announced that they are merging, effective immediately. Based in Matthews, N.C., Spirit Holding is the parent company of CHEERSPORT, CheerLogistics and Universal Spirit, and hosts more than 30 competitions each year.

CHEERSPORT’S signature Nationals event, held in Atlanta each February, is the single largest cheer and dance competition in the United States, attracting more than 900 cheerleading and dance teams from around the country.

“Our goal has always been to produce exciting events that are organized and positive for all participants,” said Jeff Fowlkes, President and General Manager of Spirit Holding. “And by teaming up with Varsity, we know that we are partnering with the best in the cheer community. No organization takes better care of its athletes and their safety or cares about their competition experience more than Varsity, and we are proud to be their partner.”

Varsity All Star LogoJohn Newby, Executive Vice President of Varsity and General Manager of Varsity All Star, said, “We are excited to welcome the Spirit Holding team and look forward to working with their entire organization as we continue to focus on producing the best cheer and dance competitions in the world for the athletes and parents we serve.”

Athletes and gym customers should expect enhancements in the future as a result of the merger, including a larger pool of experienced judges and consistent logistical and operational support.

Regarding the new arrangement Fowlkes added, “Perhaps the most exciting aspect about our merger with Varsity is that CHEERSPORT will be able to retain its uniqueness,” added Fowlkes. “Varsity has always allowed its brands the independence they need to retain what makes them special, and that is extremely important to us and to our customers.”

Fowlkes will continue to manage and direct the Spirit Holding operations. Kevin Brubaker will serve as Vice President and Brand Manager of CHEERSPORT, and Adam Thomas will continue to manage Universal Spirit as its Vice President and Brand Manager. Spirit Holdings headquarters will remain at its current location in the Charlotte, N.C. area.

For more information, please contact Sheila Noone, 901-251-5959 or snoone@varsityspirit.com

Univeral Spirit 2011-12

Universal Spirit’s Spirit of Hope took place on January 14-15 in Charlotte, NC. This event had 239 All*Star Cheer teams compete and was a qualifier for Cheer & Dance Worlds. Partial Bids were awarded to:

  • Universal Spirit LogoACE Cheer Company “Thunderbirds” (Senior Small Coed L5)
  • A-Towne Dynasty Allstars “Legends” (Senior Large Coed L5)
  • Charlotte Allstars “TEAL” (Senior Medium Coed L5)
  • Greensboro Allstars “Diamond Elite” (Senior Small L5)
  • Pittsburgh Superstars (Senior Medium L5)

At Large Bids were awarded to:

  • FAME Allstars “Blackout” (Senior Small Coed L5)
  • FAME Allstars “Notorious” (Senior Medium Coed L5)
  • Famous Superstars “Celebrity” (International Coed L5)
  • Florida Top Dog Allstars (Senior Large Coed L5)
  • Twisters Allstars “Senior Gold” (Senior Small L5)

Event Page | Universal Spirit Spirit of Hope 2012 Results

The event had 239 All*Star Cheer Teams in 48 Divisions for an average of 4.98 teams per division.

All*Star Cheer By Level

  • Level 1 – 44 Teams in 8 Divisions (5.50 Average)
  • Level 2 – 63 Teams in 10 Divisions (6.30)
  • Level 3 – 47 Teams in 11 Divisions (4.27)
  • Level 4 – 39 Teams in 7 Divisions (5.57)
  • Level 4.2 – 6 Teams in 2 Divisions (3.00)
  • Restricted – 10 Teams in 3 Divisions (3.33)
  • Level 5 – 30 Teams in 7 Divisions (4.29)

All*Star Cheer By Age

  • Tiny – 6 Teams in 1 Division (6.00 Average)
  • Mini – 20 Teams in 4 Divisions (5.00)
  • Youth – 43 Teams in 8 Divisions (5.38)
  • Junior – 58 Teams in 12 Divisions (4.83)
  • Senior – 108 Teams in 22 Divisions (4.91)
  • Open – 4 Teams in 1 Division (4.00)

Universal Spirit: Spirit of Hope 2011

Universal Spirit Spirit of Hope took place on January 15-16 in Charlotte, NC. This event had 235 All*Star Cheer, 4 Traditional Cheer, 3 Special Need Exhibition Cheer, and 19 All*Star Dance teams compete. This event was a qualifier for Worlds. Partial Bids were awarded to:

  • Charlotte Allstars “Gold” (Senior Large L5)
  • Charlotte Allstars “Teal” (Senior Large Limited Coed L5)
  • Elite Cheer and Dance (Senior Small Limited Coed L5)
  • FAME Allstars “Celebrities” (Senior Semi Limited Coed L5)
  • JuST Cheer (Senior Small L5)

At Large Bids were awarded to:

  • ACE “Lady Warriors” (Senior Small L5)
  • Florida Top Dog (Senior Semi Limited Coed L5)
  • NC Force (International Open Coed L5)
  • Rockstar Cheer “Beatles” (Senior Small Limited Coed L5)
  • Rockstar Cheer “Rolling Stones” (Senior Large Limited Coed L5)

Event Page

The event had 235 All*Star Cheer Teams in 49 Divisions for an average of 4.80 teams per division and 19 All*Star Dance teams in 9 divisions for an average of 2.11 teams per division.

All*Star Cheer By Level

  • Level 1 – 42 Teams in 9 Divisions (4.67 Average)
  • Level 2 – 66 Teams in 11 Divisions (6.00)
  • Level 3 – 49 Teams in 10 Divisions (4.90)
  • Level 4 – 32 Teams in 7 Divisions (4.57)
  • Level 4.2 – 7 Teams in 1 Division (7.00)
  • Level 5 – 39 Teams in 11 Divisions (3.55)

All*Star Cheer By Age

  • Tiny – 9 Teams in 2 Divisions (4.50 Average)
  • Mini – 23 Teams in 5 Divisions (4.60)
  • Youth – 41 Teams in 8 Divisions (5.13)
  • Junior – 55 Teams in 12 Divisions (4.58)
  • Senior – 92 Teams in 18 Divisions (5.11)
  • Senior Open – 11 Teams in 2 Divisions (5.50)
  • International/Open – 4 Teams in 2 Divisions (2.00)

Universal Spirit: North Carolina All Star Championship 2010

Universal Spirit North Carolina All Star Championship took place on December 11th in Greensboro, NC. This event had 110 All*Star Cheer, 1 Exhibition Cheer, and 8 All*Star Dance teams compete.

Event Page

The event had 110 All*Star Cheer Teams in 33 Divisions for an average of 3.33 teams per division and 8 All*Star Dance teams in 6 divisions for an average of 1.33 teams per division.

All*Star Cheer By Level

  • Level 1 – 31 Teams in 6 Divisions (5.17 Average)
  • Level 2 – 32 Teams in 7 Divisions (4.57)
  • Level 3 – 17 Teams in 5 Divisions (3.40)
  • Level 4 – 13 Teams in 5 Divisions (2.60)
  • Level 4.2 – 3 Teams in 1 Division (3.00)
  • Level 5 – 12 Teams in 7 Divisions (1.71)
  • Special Needs – 2 Teams in 2 Divisions (1.00)

All*Star Cheer By Age

  • Tiny – 9 Teams in 1 Division (9.00 Average)
  • Mini – 17 Teams in 3 Divisions (5.67)
  • Youth – 22 Teams in 5 Divisions (4.40)
  • Junior – 19 Teams in 6 Divisions (3.17)
  • Senior – 34 Teams in 13 Divisions (2.62)
  • Senior Open – 6 Teams in 2 Divisions (3.00)
  • International/Open – 1 Team in 1 Division (1.00)
  • Special Needs -2 Teams in 2 Divisions (1.00)

Universal Spirit: Mid Atlantic Grand Championship 2010

Universal Spirit Mid Atlantic Grand Championship took place on December 4th in Richmond, VA. This event had 53 All*Star Cheer and 1 All*Star Dance teams compete.

Event Page

The event had 55 All*Star Cheer Teams in 26 Divisions for an average of 2.12 teams per division and 1 All*Star Dance team in 1 division for an average of 1.00 teams per division.

All*Star Cheer By Level

  • Level 1 – 10 Teams in 4 Divisions (2.50 Average)
  • Level 2 – 20 Teams in 7 Divisions (2.86)
  • Level 3 – 13 Teams in 6 Divisions (2.17)
  • Level 4 – 7 Teams in 5 Divisions (1.40)
  • Level 4.2 – 1 Team in 1 Division (1.00)
  • Level 5 – 4 Teams in 3 Divisions (1.33)

All*Star Cheer By Age

  • Tiny – 4 Teams in 1 Division (4.00 Average)
  • Mini – 5 Teams in 2 Divisions (2.50)
  • Youth – 13 Teams in 5 Divisions (2.60)
  • Junior – 10 Teams in 7 Divisions (1.43)
  • Senior – 22 Teams in 10 Divisions (2.20)
  • Senior Open – 1 Team in 1 Division (1.00)