Tag Archives: Press Release

Herff Jones Taps Next President

VarsityINDIANAPOLIS, Ind. – Effective January 1, 2013, Jeff Webb will assume the office of President and Chief Operating Officer of Herff Jones, Inc. Joe Slaughter, Herff Jones CEO, will assist in the transition with plans to retire in June of 2014.

Jeff Webb is a native of Dallas, Texas and a graduate of the University of Oklahoma. Mr. Webb is the founder and CEO of Varsity Brands, the leading company in the global school spirit market. Beginning with overnight summer training camps for high school and college cheerleaders in the Southeast and Midwest, Varsity quickly grew to also include a full line of uniforms and a series of nationally-televised competitions that have sustained a 35-year track record of growth and profitability. Through a merger on July 29, 2011, Varsity joined the Herff Jones family of companies. Jeff has been a member of the Herff Jones board since the merger.

ABOUT HERFF JONES

Herff Jones works closely with customers to create a climate of achievement through graduation products, class rings and jewelry, yearbooks, educational publishing, and motivation and recognition tools. The company provides guidance, support and quality products to elementary and middle schools, high schools, colleges and universities, church organizations, professional and collegiate sports teams, and corporations. Founded nearly 100 years ago, Herff Jones is an employee-owned organization focused on building long-term relationships through a nationwide network of trusted, expert sales representatives.

ABOUT VARSITY

Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1974, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity’s National Championships, many of which are held at the Walt Disney World Resorts, have been televised on ESPN Networks for more than 25 years. Sponsors for Varsity events include Gatorade, Degree Girl, Playtex Sport and PBTeen. For more information about Varsity, please visit http://www.varsity.com.

The U.S. Finals Announces 2013 Champion Gear!

US Finals LogoLOUISVILLE, KY (November 15, 2012) The U.S. Finals is thrilled to announce new awards for Overall Winners of The 2013 U.S. Finals! Division champions at each destination will still receive a white champion jacket (#whitejacket), as well as medals, banners, and trophies for teams placing in the top 3 of their division. Following the six live competitions, the results will be compiled to create the 2013 Overall Spirit Rankings and every team that competed at The U.S. Finals will earn an Overall Spirit Ranking! In addition to the awesome on-site awards, the teams who rank first in the Overall Spirit Rankings will also earn matching Champion Pants and an official 2013 U.S. Finals Champion Ring! http://theusfinals.com/eblast/GetRanked2.htm.

ABOUT THE U.S. FINALS

The U.S. Finals is a multi-brand, end-of-the-season event series aimed at crowning TRUE CHAMPIONS in all divisions and levels of cheer and dance, giving teams a chance to see where they rank against other teams in their respective divisions from coast to coast and around the world. Teams must receive a bid from a qualifier event in order to attend The U.S. Finals. Once qualified, teams are welcome to attend The U.S. Finals closest to them, or travel to an awesome destination to compete. At the end of the event series, teams from all locations are ranked against each other, and Overall Champions are crowned on The Final Rankings Show via webcast in May 2013. For more information, please visit the NEW website at www.theusfinals.com.

The U.S. Finals Announces 2013 Champion Gear!

Inside Cheerleading Launches Digital Version of the Magazine

ATLANTA, Ga. – November 7, 2012 – Inside Cheerleading magazine is pleased to announce the launch of a digital version of the magazine, which will be available in addition to the print version. Customers will have the choice of ordering a traditional print version, available through www.subscribeic.com or a digital version, available through the Apple App Store, with issues downloaded into the Apple NewsStand and is available on over 300 million Apple iOS devices around the world.

Inside CheerleadingThe digital version is available for a one-year subscription for $10.99 while the print version is available for $15.00 for one-year. The digital version is available for viewing on computers, iPhones and iPads to allow readers to find and download their favorite cheerleading magazine where and when they want to. When readers sign up for a subscription, they only have to enter their information once and sign up for auto-renewing. Which means you’ll never miss an issue! Inside Cheerleading’s digital edition will also soon be available to Amazon Marketplace, BlackBerry Newsstand, Samsung Mobile Store and Kindle Store.

The digital magazine app of Inside Cheerleading magazine can be downloaded now by following this link.

“We’re very excited to offer subscriptions to Inside Cheerleading in both print and digital versions now,” said Chris Korotky, President of Inside Cheerleading magazine. “We have really embraced what we call a 360 degree strategy for the magazine. Our brand is available whenever and wherever, at the touch of a fingertip. We’ve surveyed our customers and the majority tell us they prefer the print publication that they receive directly in their mailboxes, but a segment of the market prefers the digital version for access anytime, anywhere and that’s available now with the digital version option. We’re excited to embrace this dual-distribution strategy which ultimately continues to grow the Insider Nation and provides our advertisers with an additional medium for reaching the market. The digital version will also have some unique features for advertisers such as the ability to embed links and video elements. Combining our print magazine, digital magazine, and website along with our social media programs on Twitter, Facebook and YouTube really provides a full spectrum for connecting with our loyal audience.”

To subscribe to the digital version of the magazine, customers log on to the Apple App Store to download the Inside Cheerleading subscription app. From there, a subscription is purchased with issues being made available through the Apple NewsStand. In addition to subscriptions, back issues are available for purchase for $3.99. The latest edition of the magazine will automatically populate into the NewsStand. The best part about it is that it comes with a new issue notification allowing readers to know that new content is available. When there is a new issue available, the reader will be notified by a friendly reminder. When this happens, the latest issue of Inside Cheerleading will automatically start downloading, even while another app is open.

Inside Cheerleading magazine covers all segments of cheerleading with a focus on cheerleaders and coaches and features six issues per year. In addition to an active subscriber base, Inside Cheerleading is mailed to thousands of cheer clubs coast to coast. Inside Publications is currently celebrating its 10th Anniversary.

Inside Cheerleading Magazine LogoAbout Inside Publications

Inside Publications is an Atlanta-based company with a broad portfolio of niche sports titles, founded in 2002. The company’s family of titles includes Inside Gymnastics magazine, Inside Cheerleading magazine, Cheer Biz News magazine, Inside Volleyball magazine, The Annual Coach’s Handbook, and the Cheer and Dance Worlds Commemorative Issue. All publications are distributed nationwide through subscriptions, event distribution and newsstand sales. The magazines include informative articles, entertaining features, profiles, coverage of events and competitions, style segments, plus the latest news and inside buzz, all with stunning photos. The company also has a robust group of followers on Facebook and Twitter. The Custom Pubs division develops custom publications, ads and promotional materials and published the book Cheerleading: From Tryouts to Championships. For more information on the company and its titles, visit http://www.InsideVolleyball.com, http://www.InsideGymnastics.com and http://www.InsideCheerleading.com.

AAP Offers New Guidelines to Prevent Cheerleading Injuries

NEW ORLEANS — Over the past few decades, cheerleading has evolved from leading the crowd in cheers at football games to a competitive, year-round sport featuring complex acrobatic stunts performed by a growing number of athletes – and as a result the number and severity of injuries from cheerleading has also surged.

In a new policy statement, the American Academy of Pediatrics (AAP) urges coaches, parents and school officials to follow injury-prevention guidelines, develop emergency plans and ensure cheerleading programs have access to the same level of qualified coaches, medical care and injury surveillance as other sports.

“Cheerleading has become extremely competitive in the past few years, incorporating more complex skills than ever before,” said pediatric sports medicine specialist Cynthia LaBella, MD, FAAP, member of the AAP Council on Sports Medicine & Fitness and co-author of the new guidelines. “Relatively speaking, the injury rate is low compared to other sports, but despite the overall lower rate, the number of catastrophic injuries continues to climb. That is an area of concern and needs attention for improving safety.”

The policy statement, “Cheerleading Injuries: Epidemiology and Recommendations for Prevention,” will be released at a news conference at 9 a.m. Monday, Oct. 22, at the AAP National Conference & Exhibition in New Orleans and published in the November 2012 issue of Pediatrics (published online Oct. 22).

Although most high schools and colleges have cheerleaders, only 29 state high school athletic associations recognize cheerleading as a sport, and the National Collegiate Athletic Association (NCAA) does not include competitive cheerleading in its list of sponsored sports. This is important, according to the AAP, because being classified as a sport gives athletes valuable protection including qualified coaches, well-maintained practice facilities, access to certified athletic trainers, mandated sports physicals and surveillance of injuries.

From 1990 to 2003, the number of U.S. cheerleaders age 6 and older increased by roughly 600,000, from 3 million to 3.6 million. Since 2007, there are 26,000 cheerleading injuries in the U.S. annually. Cheerleading accounts for 66 percent of all catastrophic injuries in high school female athletes over the past 25 years.

Most injuries are sprains and strains to the lower extremities, followed by head and neck injuries.

Cheerleading can include fast-paced floor routines and physically demanding skills, including pyramid building and lifting, tossing, and catching athletes in the air. These stunts account for 42 percent to 60 percent of all injuries, and 96 percent of all concussions. Cheerleading is one of the highest risk sporting events for direct catastrophic injuries that can result in permanent brain injury, paralysis or death.

Risk factors for cheerleading injuries include previous injury, cheering on hard surfaces, higher body mass index, performing complicated stunts, and inadequate coaching. As in other sports, cheerleading injury rates increase with competition level and age. Collegiate cheerleaders have a higher rate of injury than middle and high school competitors.

“Most serious injuries, including catastrophic ones, occur while performing complex stunts such as pyramids, according to Jeffrey Mjaanes, MD, FAAP, FACSM, member of the AAP Council on Sports Medicine & Fitness and co-author of the new guidelines. “Simple steps to improve safety during these stunts could significantly decrease the injury rate and protect young cheerleaders.”

The AAP makes key recommendations for preventing injuries, including:

  • Cheerleading should be designated as a sport in all states, allowing for benefits such as qualified coaches, better access to medical care and injury surveillance.
  • All cheerleaders should have a pre-season physical, and access to qualified strength and conditioning coaches.
  • Cheerleaders should be trained in all spotting techniques and only attempt stunts after demonstrating appropriate skill progression.
  • Pyramid and partner stunts should be performed only on a spring/foam floor or grass/turf. Never perform stunts on hard, wet or uneven surfaces. Pyramids should not be more than 2 people high.
  • Coaches, parents and athletes should have access to a written emergency plan.
  • Any cheerleader suspected of having a head injury should be removed from practice or competition and not allowed to return until he or she has clearance from a health professional.

The American Academy of Pediatrics is an organization of 60,000 primary care pediatricians, pediatric medical subspecialists and pediatric surgical specialists dedicated to the health, safety and well-being of infants, children, adolescents and young adults. For more information, visit www.aap.org.

CheerProfessional is in Mailboxes and the Web Site has Launched

Cheer Professionals logoIt’s Official! The first issue of CheerProfessional is in mailboxes across the country and the website, www.thecheerprofessional.com, has launched. You may be asking yourself why the industry needs another magazine. Truthfully, we do not need just another magazine and that’s not what president Helen Cohen and publisher Brandy Bean intended this to be.

CheerProfessional is independent and unbiased. Our readers can rely on CheerProfessional to deliver all of the relevant industry news and discuss the pressing topics affecting your business and athletes. CheerProfessional will not take sides but will deliver all sides of the issues. One of our signature features is “Two Sides,” where notable cheer professionals debate hot button topics; visit us online to read how two cheer legends, Cheer Athletics’ Angela Rogers and tumbling expert Debbie Love, view the new USASF tumbling rules. This kind of discussion will be a regular staple in the magazine and on our website. It’s safe to say you won’t always agree and conversations may get heated, but we feel it’s important to open up the discussion. Let us know what topics you’d like us to cover and give us your feedback online.

CheerProfessional will provide the necessary tools and advice to grow your business. We have experts lined up from areas as varied as technology, safety, insurance, sports psychology, finance, and business marketing — we’ll put their advice into the context of your world by also reporting how your peers handle these topics. In the first issue, Randy Dickey, owner of American Cheer Xtreme, talks about how he ensures profitability at his gym.

CheerProfessional is also a dynamic, business-oriented website. In addition to relaying the latest cheer news, TheCheerProfessional.com features tools that will simplify your life! Check out our event calendar, which includes almost 1,000 events and can be sorted by event producer, date, or location. Whether you are starting a gym, are in the early stages, or have been in business for years, you’ll find all of the must-have business documents you require in our “Biz Docs” tool. Make sure to follow us on social media on Twitter at @cheerproco and http://facebook.com/cheerprofessional so you can stay up-to-date with the conversation.