Tag Archives: John Newby

Spirit Holding and Cheersport Join the Varsity Family of Brands

Cheersport LogoMemphis, Tenn., (December 28, 2012) Varsity and Spirit Holding have announced that they are merging, effective immediately. Based in Matthews, N.C., Spirit Holding is the parent company of CHEERSPORT, CheerLogistics and Universal Spirit, and hosts more than 30 competitions each year.

CHEERSPORT’S signature Nationals event, held in Atlanta each February, is the single largest cheer and dance competition in the United States, attracting more than 900 cheerleading and dance teams from around the country.

“Our goal has always been to produce exciting events that are organized and positive for all participants,” said Jeff Fowlkes, President and General Manager of Spirit Holding. “And by teaming up with Varsity, we know that we are partnering with the best in the cheer community. No organization takes better care of its athletes and their safety or cares about their competition experience more than Varsity, and we are proud to be their partner.”

Varsity All Star LogoJohn Newby, Executive Vice President of Varsity and General Manager of Varsity All Star, said, “We are excited to welcome the Spirit Holding team and look forward to working with their entire organization as we continue to focus on producing the best cheer and dance competitions in the world for the athletes and parents we serve.”

Athletes and gym customers should expect enhancements in the future as a result of the merger, including a larger pool of experienced judges and consistent logistical and operational support.

Regarding the new arrangement Fowlkes added, “Perhaps the most exciting aspect about our merger with Varsity is that CHEERSPORT will be able to retain its uniqueness,” added Fowlkes. “Varsity has always allowed its brands the independence they need to retain what makes them special, and that is extremely important to us and to our customers.”

Fowlkes will continue to manage and direct the Spirit Holding operations. Kevin Brubaker will serve as Vice President and Brand Manager of CHEERSPORT, and Adam Thomas will continue to manage Universal Spirit as its Vice President and Brand Manager. Spirit Holdings headquarters will remain at its current location in the Charlotte, N.C. area.

For more information, please contact Sheila Noone, 901-251-5959 or snoone@varsityspirit.com

Varsity to Recommend Changes to the USASF Board of Directors

Varsity All Star LogoDear All Star Community:

Since the founding of the USASF, Varsity has embraced the principle of having voices from the entire All Star Community represented.

After discussions with many coaches and gym owners at USASF regional meetings, we felt that the Board would benefit from additional gym owner input. This will be accomplished by ACA, a Varsity company and founding member of the USASF, designating its permanent seat to a gym owner recommended by the NACCC. Lance Wagers, ACA founder and president, has graciously offered to make this position available in order to support All Star’s development at this critical time.

USASF LogoIn addition, after consulting with several other USASF Board members, gym owners and the NACCC, Varsity will recommend that an additional non-permanent gym owner seat be added to the USASF Board, with the proviso that the NACCC ensures that gyms of all sizes and geographical areas be represented. We will present this to the USASF Board at the next scheduled meeting for immediate consideration.

The net effect of the above will result in one less Varsity event producer seat and two additional gym owner positions. We feel like this is an important step as we all move ahead together to address the primary issues facing the entire All Star community.

John Newby

Executive Vice President, Varsity All Star

Varsity All Star Announces “The Summit”, A New All Levels National Championship

The Summit will take place on May 4-5, 2013 at the Walt Disney World® Resort’s ESPN Wide World of Sports in Orlando, Fla.

Memphis, Tenn., May 30, 2012 – Varsity All Star is pleased to announce the launch of the ultimate all levels national championship, The Summit, which will replace the International All Levels Virtual Championship as their end of the season event.

Varsity All Star LogoThe inaugural Summit, which will take place on May 4-5, 2013 at the Walt Disney World® Resort’s ESPN Wide World of Sports in Orlando, Fla., will offer 450 bids to the best teams from across the country in Youth, Junior and Senior Levels in non-Worlds divisions to face-off in a live competition, broadcast worldwide on Varsity TV.

Varsity All Star will be selecting teams to take the climb to The Summit by offering bids at their existing World Bid Events and at least eight other two-day events. An anticipated 450 partial paid and at large bids will be offered throughout the 2012-2013 season. The Level Grand Champions from the 2012 International All Levels Championship have already received partial paid bids to defend their titles in 2013.

“The Summit is an opportunity to broaden the field for more athletes, coaches, and gyms from every region of the country to reach their highest potential at this one-of-a-kind event,” says John Newby, Executive Vice President of Varsity All Star. “We are proud to support the USASF and what Worlds has done to recognize All Star’s highest caliber athletes, but we feel the timing is right to create an additional event that showcases athletes in all levels of All Star cheer.”

The Summit was announced at the Varsity All Star annual Gym Owners Conference in Las Vegas on May 22, where it was met with positive feedback from gym owners. “As a small gym owner, I don’t have a Level 5 team that puts us in the running for Worlds. I love the idea of a prestigious, all levels destination event for our teams,” says Mindy Clayton, Gym Owner, Idaho Falls Elite. “We’ve never had an opportunity to do something like this, and I think it will help attract more athletes to our gym.”

More information is available about The Summit at http://varsityallstar.com.

About Varsity

Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity’s National Championships, which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 300,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide. For more information about Varsity, please visit http://www.varsity.com.

Varsity All Star Announces The Summit

A Message From the USASF Board of Directors – April 5th, 2012

The Board appreciates the recommendations recently made by the Rules Committee and, as always, gave them serious consideration before issuing the revised rules that we feel are in the best interest of our sport and its athletes. Given the feedback we received, it seems appropriate to now address the developments that led the Board to initially issue these rules.

USASF LogoThe Board has a deep respect for the technical qualifications of the members of the Rules Committee and sincerely appreciates the hard work of every member. The Board believes that much focus has been given to important detailed technical points; however, there are broader issues involving the rules that deserve immediate attention. Because of this, the Board felt compelled to address what it believes are critical and urgent issues. Addressing these issues is consistent with the mission of the USASF, which is to create a safe and positive environment for All Star athletes and to grow the sport.

An inordinate number of injuries in tumbling appears not to have been adequately addressed by the rules. All technical areas (stunts, pyramids and basket tosses) have restrictions to enhance safety. When particular skills are deemed to be unsafe for the vast number of athletes involved in our sport, rules and restrictions need to be created. If there are skills that appear to be creating injuries, then it is the responsibility of the USASF to address these skills for the overall benefit of our athletes and our sport.

In recent days, some have advocated leaving decisions on what specific skills can be performed by an athlete strictly to the coaches and athletes themselves, thereby eliminating any restrictions. The result would be allowing virtually any skill to be attempted. The Board believes that this approach would have a devastating effect on our sport (envision four high pyramids, basket tosses from shoulder stands, and double or triple backs with multiple twists on the floor and in baskets).

The Board is also concerned about the continued lack of serious competition in many of the divisions that have been created. While the concept of level play has been positive for our sport, the very large number of divisions inherently creates a lack of serious competition in many circumstances. There are now more than 140 divisions. This is counter to creating what is an essential element of any legitimate sport, which is competition. The Board believes that decisions must be made over the coming months to create a more balanced and robust competitive environment.

The image and appearance policy addresses the increasing criticism about the general appearance of our athletes during competition and the unflattering media stories that have focused on how our sport is presenting its athletes, particularly those in the younger age groups.

Regarding process, the Board appreciates the procedure whereby the NACCC recommends rules to the Rules Committee, and the Committee then considers these recommendations, as well as those the Committee develops itself. The Rules Committee then recommends specific rules to the Board, the vast majority of which have historically been passed. However, the Board has always reserved the right to pass certain rules it develops itself if such rules are deemed to address issues of important and immediate concern. Going forward, in an effort to advance the USASF’s mission in a more substantial and timely way, the Board will give as clear a direction as possible to the Rules Committee as it relates to the development of rules.

While fully respecting and appreciating each individual’s right to freely express themselves, it is imperative that those who are involved with the USASF on an official basis or project conduct themselves constructively and professionally with respect for their peers working within the organization. Based on the developments that have recently transpired regarding these rules, the USASF will soon be issuing its own standards of conduct relative to official work being done on behalf of the USASF. To hold an official position, including a USASF committee position, the USASF will require that members discuss and address these issues within the organization’s official structure.

Finally, the Board, which is composed of both event producers and coaches, believes that it is imperative to put the overall good of the sport before personal or company interests. This includes event companies and gym companies. The Board believes everyone should keep this principle at the forefront of our future efforts in furthering the USASF’s mission to create a safe and positive environment for All Star athletes and to grow the sport.

Board of Directors

Jim Chadwick (Chairman), Mike Burgess (USA), Justin Carrier (NCA), Brian Elza (Premier Athletics), Jeff Fowlkes (CHEERSPORT), Mack Hirshberg (Mac’s Cheer), Gwen Holtsclaw* (Cheer Ltd.), Happy Hooper (Ace All Stars), Dan Kessler (Jamfest), April LaFramboise (JAM Brands), Colleen Little (IEP), Jody Melton (Cheer Athletics), Catherine Morris (UDA), John Newby (UCA), Elaine Pascale (World Cup), Steve Peterson (IASF/USASF), James Speed* (GymTyme), Lance Wagers (ACA)

*Consultants to the Board

A Message From the USASF Board of Directors

Varsity Brands and Pac West Announce Alliance

Pac West is the latest member of the Varsity Family Plan and International All Levels Championships.

Memphis, Tenn., February 16, 2011 – Varsity and the Pac West Spirit Group have announced a strategic alliance that will extend the Varsity Family Plan rebates and bids to the west coast All Levels Championships to customers of Pac West. As part of the alliance, both Varsity and Pac West have agreed to coordinate scheduling of their events to avoid hosting competitions on the same day.

Varsity Family Plan is made up of some of the leading all star event organizers, and offers incentive plans to coaches and all star programs that participate in multiple events.

“We recognize Pac West as a regional leader and support the positive atmosphere they inspire at competitive events” said Varsity All Star Executive V.P. John Newby. “It’s a win-win for all customers to have added value at Northwestern VBI and Pac West events.”

“Not only are coaches now eligible for Family Plan rebates,” added Pac West C.E.O. Kiki Bittner, “but they also can earn bids for All Levels and Worlds without having to travel outside their region, which is something highly prized in these sensitive economic times. Bittner continued; “Varsity is the world’s leading spirit industry provider, and we are proud to partner with them.”

For more information, please visit http://www.varsityallstar.com or http://www.globalspiritnow.com.

About Varsity

Varsity is the source for all things related to cheerleading and dance team. With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity’s National Championships, which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Administrators since 1987 and as a camp leader training more than 300,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Based in Memphis, Tennessee, Varsity employs 5,000 employees nationwide. For more information about Varsity, please visit http://www.varsity.com.

About Pac West

Pac West Spirit Group is the largest provider of cheerleading and dance events in the Pacific Northwest. A Five Star-rated USASF Company, the goal of Pac West is to provide world class service with local flavor. Nominated for the Best Coaches Conference by Inside Cheerleading Magazine 2010, Pac West’s CEO has sat on the USASF Sanctioning Committee & National Advisory Board, OSIP Board of Directors, All Star Cheer Magazine Board of Advisors, and has received the WSCCA’s highest honor, the Lifetime Achievement Award in 2010.

Varsity Brands and Pac West Announce Alliance