Tag Archives: Jeff Fowlkes

USASF Announces New Executive Committee Member

The USASF Board of Directors is pleased to announce that Board Member and ACE Cheer Company (AL) gym owner Happy Hooper has been elected as Secretary/Treasurer of the USASF and a member of the Executive Committee. Outgoing Secretary/Treasurer Jeff Fowlkes remains a USASF Board Member.

USASF LogoThe Executive Committee, consisting of President, Vice President and Secretary/Treasurer, serves as Officers of the USASF and has the primary responsibility of budget oversight. The USASF Board is the nominating committee and elects officers by majority vote.

USASF President Jim Chadwick explains “the addition of Happy brings balanced representation to the Executive Committee now comprised of an event producer, gym owner/coach and a USASF staff member” . Jim adds “Happy is a well respected gym owner and has served on the USASF Board and various committees. While Happy will be a great addition to the Executive Committee, we will miss Jeff Fowlkes’s wise advice and counsel and for that reason are pleased that he will remain on the Board.” Mike Burgess of United Spirit Association (USA) completes the Executive Committee as Vice President.

Congratulations, Happy!

Spirit Holding and Cheersport Join the Varsity Family of Brands

Cheersport LogoMemphis, Tenn., (December 28, 2012) Varsity and Spirit Holding have announced that they are merging, effective immediately. Based in Matthews, N.C., Spirit Holding is the parent company of CHEERSPORT, CheerLogistics and Universal Spirit, and hosts more than 30 competitions each year.

CHEERSPORT’S signature Nationals event, held in Atlanta each February, is the single largest cheer and dance competition in the United States, attracting more than 900 cheerleading and dance teams from around the country.

“Our goal has always been to produce exciting events that are organized and positive for all participants,” said Jeff Fowlkes, President and General Manager of Spirit Holding. “And by teaming up with Varsity, we know that we are partnering with the best in the cheer community. No organization takes better care of its athletes and their safety or cares about their competition experience more than Varsity, and we are proud to be their partner.”

Varsity All Star LogoJohn Newby, Executive Vice President of Varsity and General Manager of Varsity All Star, said, “We are excited to welcome the Spirit Holding team and look forward to working with their entire organization as we continue to focus on producing the best cheer and dance competitions in the world for the athletes and parents we serve.”

Athletes and gym customers should expect enhancements in the future as a result of the merger, including a larger pool of experienced judges and consistent logistical and operational support.

Regarding the new arrangement Fowlkes added, “Perhaps the most exciting aspect about our merger with Varsity is that CHEERSPORT will be able to retain its uniqueness,” added Fowlkes. “Varsity has always allowed its brands the independence they need to retain what makes them special, and that is extremely important to us and to our customers.”

Fowlkes will continue to manage and direct the Spirit Holding operations. Kevin Brubaker will serve as Vice President and Brand Manager of CHEERSPORT, and Adam Thomas will continue to manage Universal Spirit as its Vice President and Brand Manager. Spirit Holdings headquarters will remain at its current location in the Charlotte, N.C. area.

For more information, please contact Sheila Noone, 901-251-5959 or snoone@varsityspirit.com

A Message From the USASF Board of Directors – April 5th, 2012

The Board appreciates the recommendations recently made by the Rules Committee and, as always, gave them serious consideration before issuing the revised rules that we feel are in the best interest of our sport and its athletes. Given the feedback we received, it seems appropriate to now address the developments that led the Board to initially issue these rules.

USASF LogoThe Board has a deep respect for the technical qualifications of the members of the Rules Committee and sincerely appreciates the hard work of every member. The Board believes that much focus has been given to important detailed technical points; however, there are broader issues involving the rules that deserve immediate attention. Because of this, the Board felt compelled to address what it believes are critical and urgent issues. Addressing these issues is consistent with the mission of the USASF, which is to create a safe and positive environment for All Star athletes and to grow the sport.

An inordinate number of injuries in tumbling appears not to have been adequately addressed by the rules. All technical areas (stunts, pyramids and basket tosses) have restrictions to enhance safety. When particular skills are deemed to be unsafe for the vast number of athletes involved in our sport, rules and restrictions need to be created. If there are skills that appear to be creating injuries, then it is the responsibility of the USASF to address these skills for the overall benefit of our athletes and our sport.

In recent days, some have advocated leaving decisions on what specific skills can be performed by an athlete strictly to the coaches and athletes themselves, thereby eliminating any restrictions. The result would be allowing virtually any skill to be attempted. The Board believes that this approach would have a devastating effect on our sport (envision four high pyramids, basket tosses from shoulder stands, and double or triple backs with multiple twists on the floor and in baskets).

The Board is also concerned about the continued lack of serious competition in many of the divisions that have been created. While the concept of level play has been positive for our sport, the very large number of divisions inherently creates a lack of serious competition in many circumstances. There are now more than 140 divisions. This is counter to creating what is an essential element of any legitimate sport, which is competition. The Board believes that decisions must be made over the coming months to create a more balanced and robust competitive environment.

The image and appearance policy addresses the increasing criticism about the general appearance of our athletes during competition and the unflattering media stories that have focused on how our sport is presenting its athletes, particularly those in the younger age groups.

Regarding process, the Board appreciates the procedure whereby the NACCC recommends rules to the Rules Committee, and the Committee then considers these recommendations, as well as those the Committee develops itself. The Rules Committee then recommends specific rules to the Board, the vast majority of which have historically been passed. However, the Board has always reserved the right to pass certain rules it develops itself if such rules are deemed to address issues of important and immediate concern. Going forward, in an effort to advance the USASF’s mission in a more substantial and timely way, the Board will give as clear a direction as possible to the Rules Committee as it relates to the development of rules.

While fully respecting and appreciating each individual’s right to freely express themselves, it is imperative that those who are involved with the USASF on an official basis or project conduct themselves constructively and professionally with respect for their peers working within the organization. Based on the developments that have recently transpired regarding these rules, the USASF will soon be issuing its own standards of conduct relative to official work being done on behalf of the USASF. To hold an official position, including a USASF committee position, the USASF will require that members discuss and address these issues within the organization’s official structure.

Finally, the Board, which is composed of both event producers and coaches, believes that it is imperative to put the overall good of the sport before personal or company interests. This includes event companies and gym companies. The Board believes everyone should keep this principle at the forefront of our future efforts in furthering the USASF’s mission to create a safe and positive environment for All Star athletes and to grow the sport.

Board of Directors

Jim Chadwick (Chairman), Mike Burgess (USA), Justin Carrier (NCA), Brian Elza (Premier Athletics), Jeff Fowlkes (CHEERSPORT), Mack Hirshberg (Mac’s Cheer), Gwen Holtsclaw* (Cheer Ltd.), Happy Hooper (Ace All Stars), Dan Kessler (Jamfest), April LaFramboise (JAM Brands), Colleen Little (IEP), Jody Melton (Cheer Athletics), Catherine Morris (UDA), John Newby (UCA), Elaine Pascale (World Cup), Steve Peterson (IASF/USASF), James Speed* (GymTyme), Lance Wagers (ACA)

*Consultants to the Board

A Message From the USASF Board of Directors

Dear Spirit Post: USASF Board

Spirit Post was sent this email:

Anonymous wrote:

Who is on the USASF Board?

Thanks

Website:

IP: 166.137.8.46

The voting members of the USASF Board of Directors are:

  1. USASF Chairman – Jim Chadwick
  2. USASF Representative – Steve Peterson
  3. ACA Representative – Lance Wagers
  4. CHEERSPORT Representative – Jeff Fowlkes
  5. JAM Brands Representative – Aaron Flaker
  6. NCA Representative – Karen Halterman
  7. UCA Representative – John Newby
  8. UDA Representative – Catherine Morris
  9. USA Representative – Mike Burgess
  10. NACCC Representative – Elaine Pascale
  11. Coach Representative – Jody Melton, Cheer Athletics
  12. Coach Representative – Mac Hirshberg, Mac’s All-Stars
  13. Coach Representative – Happy Hooper, ACE Cheer Company

The non-voting members are:

  • IEP Representative – Colleen Little
  • JAM Brands Representative – Steve Wedge
  • Varsity Brands Representative – James Speed

We keep a list of who’s on the board on our USASF Board of Directors page.