Tag Archives: IEP

Observations After Memorial Weekend

Due to it being the “offseason”, the NACCC Annual Meeting being moved from Doral in May to Chicago in August, and the holiday weekend there wasn’t much to observe this week, but I had a few conversations and one comment really stuck in my head. I had a coach say something like it seemed like the safety judge was there just looking for teams to break the rules. To me this is what the safety judge’s job is at an event, much like the referees in the basketball game I’m watching as I type this, so I was a little surprised the coach seemed disappointed by this. All this leads me to 2 questions, what is and what should be the role of a safety judge at an event? Feel free to leave a comment and let me know.


IEP LogoThe Varsity Gym Owners Conference and IEP Annual Conference will take place in Vegas over the next week.

USA Cheer has been invited to the White House Healthy Kids & Safe Sports Concussion Summit taking place today.

Unified Scoring System training will take place in conjunction with the USASF Regional Meetings. Varsity has already contacted judges with registration details and I expect JAM Brands will soon.

FISU has accepted Cheerleading, making it likely Cheerleading will become an event at the World University Championships.

OverStretch – May 28, 2014

Independents & Vendors Join Us In Vegas For The 3rd Annual IEP National Conference

IEP LogoMay 14, 2012- Minneapolis, MN – The independents are meeting at the Venetian Hotel in Las Vegas for the 3rd Annual IEP National Conference on May 15th to the 17th of 2012. Any independent company that has no ownership or control by any company in the spirit industry with annual gross revenues of $5 million or more is able to attend. Non-member companies who fall under these guidelines may attend the conference to hear first-hand about the Independents organizational goals, accomplishments and future tasks by simply paying the conference fee.

The conference will be held at the beautiful Venetian Resort Hotel and Casino on the center of the Las Vegas Strip. The Venetian has over 30 individual restaurants on the property, amazing shopping, 4 great golf courses, and is home to the Canyon Ranch Spa which was voted the “Best Spa” by Meetings Magazine. The all-suite guestrooms will be in the Palazzo Tower. These rooms include sunken living rooms and Italian marble bathrooms.

A limited number of vendor and sponsorship booths will be available. If interested in talking first hand with the leaders of major independent companies, contact Ann Lerhmann, the IEP Annual Conference Registration Director. (410-799-1390).

Visit www.WeAreIEP.com to obtain a complete registration packet with pricing and details located on the home page of the website.

Independents & Vendors Join Us In Vegas For The 3rd Annual IEP National Conference

A Message From the USASF Board of Directors – April 5th, 2012

The Board appreciates the recommendations recently made by the Rules Committee and, as always, gave them serious consideration before issuing the revised rules that we feel are in the best interest of our sport and its athletes. Given the feedback we received, it seems appropriate to now address the developments that led the Board to initially issue these rules.

USASF LogoThe Board has a deep respect for the technical qualifications of the members of the Rules Committee and sincerely appreciates the hard work of every member. The Board believes that much focus has been given to important detailed technical points; however, there are broader issues involving the rules that deserve immediate attention. Because of this, the Board felt compelled to address what it believes are critical and urgent issues. Addressing these issues is consistent with the mission of the USASF, which is to create a safe and positive environment for All Star athletes and to grow the sport.

An inordinate number of injuries in tumbling appears not to have been adequately addressed by the rules. All technical areas (stunts, pyramids and basket tosses) have restrictions to enhance safety. When particular skills are deemed to be unsafe for the vast number of athletes involved in our sport, rules and restrictions need to be created. If there are skills that appear to be creating injuries, then it is the responsibility of the USASF to address these skills for the overall benefit of our athletes and our sport.

In recent days, some have advocated leaving decisions on what specific skills can be performed by an athlete strictly to the coaches and athletes themselves, thereby eliminating any restrictions. The result would be allowing virtually any skill to be attempted. The Board believes that this approach would have a devastating effect on our sport (envision four high pyramids, basket tosses from shoulder stands, and double or triple backs with multiple twists on the floor and in baskets).

The Board is also concerned about the continued lack of serious competition in many of the divisions that have been created. While the concept of level play has been positive for our sport, the very large number of divisions inherently creates a lack of serious competition in many circumstances. There are now more than 140 divisions. This is counter to creating what is an essential element of any legitimate sport, which is competition. The Board believes that decisions must be made over the coming months to create a more balanced and robust competitive environment.

The image and appearance policy addresses the increasing criticism about the general appearance of our athletes during competition and the unflattering media stories that have focused on how our sport is presenting its athletes, particularly those in the younger age groups.

Regarding process, the Board appreciates the procedure whereby the NACCC recommends rules to the Rules Committee, and the Committee then considers these recommendations, as well as those the Committee develops itself. The Rules Committee then recommends specific rules to the Board, the vast majority of which have historically been passed. However, the Board has always reserved the right to pass certain rules it develops itself if such rules are deemed to address issues of important and immediate concern. Going forward, in an effort to advance the USASF’s mission in a more substantial and timely way, the Board will give as clear a direction as possible to the Rules Committee as it relates to the development of rules.

While fully respecting and appreciating each individual’s right to freely express themselves, it is imperative that those who are involved with the USASF on an official basis or project conduct themselves constructively and professionally with respect for their peers working within the organization. Based on the developments that have recently transpired regarding these rules, the USASF will soon be issuing its own standards of conduct relative to official work being done on behalf of the USASF. To hold an official position, including a USASF committee position, the USASF will require that members discuss and address these issues within the organization’s official structure.

Finally, the Board, which is composed of both event producers and coaches, believes that it is imperative to put the overall good of the sport before personal or company interests. This includes event companies and gym companies. The Board believes everyone should keep this principle at the forefront of our future efforts in furthering the USASF’s mission to create a safe and positive environment for All Star athletes and to grow the sport.

Board of Directors

Jim Chadwick (Chairman), Mike Burgess (USA), Justin Carrier (NCA), Brian Elza (Premier Athletics), Jeff Fowlkes (CHEERSPORT), Mack Hirshberg (Mac’s Cheer), Gwen Holtsclaw* (Cheer Ltd.), Happy Hooper (Ace All Stars), Dan Kessler (Jamfest), April LaFramboise (JAM Brands), Colleen Little (IEP), Jody Melton (Cheer Athletics), Catherine Morris (UDA), John Newby (UCA), Elaine Pascale (World Cup), Steve Peterson (IASF/USASF), James Speed* (GymTyme), Lance Wagers (ACA)

*Consultants to the Board

A Message From the USASF Board of Directors

IEP Responds to March 28, 2012 USASF Board of Directors Annoucement

IEP LogoMarch 29, 2012 – On March 28, 2012, an announcement was sent to the USASF membership on behalf of the USASF Board of Directors. This announcement explained that a proposal was accepted by the USASF Board that will take effect for the 2012-2013 season. Per the announcement, the proposal was based off of a “joint presentation of CHEERSPORT, JamBrands and Varsity with an endorsement from Cheer Limited”.

The Independent Event Producers (IEP) were not consulted or informed in any way of this proposal nor were they involved in any data collection for any case studies to support the proposal. The IEP feels strongly that the proposal did not warrant the immediate action taken and that circumventing the appropriate process and the coaches input was detrimental to our industry. Unfortunately, this is yet another example of lack of balance and democracy within our governing body.

The mission of IEP remains our focus today. Our main objective is to “collectively influence the cheerleading and dance industry, to promote independence and work to ensure our long-term viability in the industry”. The IEP is made up of companies representing over 250 events. Please visit www.WeAreIEP.com for more information on IEP member companies.

IEP Responds to March 28, 2012 USASF Board of Directors Annoucement

Saline Steps Down as IEP Chairman

December 23, 2011 – Minneapolis MN – Lisa Saline, current President of the Independent Event Producers has stepped down from her position effective immediately.

Independent Event Producers

Independent Event Producers

Saline said, “It’s with great regret that I must step down from my position as Chairman of the IEP. I need to focus on my family and parents at this time and don’t feel I can give the proper attention to the IEP as Chair that is needed. I have all the confidence in Ann Lehrmann, the IEP Vice-Chair, in taking over the responsibilities of Chairman/President of the IEP. Please give her the utmost support for her new position. Thank you.”

Lisa’s father has stage four lung cancer and is rapidly declining. John Kubinski, her father, has been her mentor, friend and confidant all her life. Please send prayers her way.

For more information on IEP events, award programs and member companies, please visit www.WeAreIEP.com.

Saline Steps Down as IEP Chairman

The IEP Welcomes Cheer USA Championships

September 29, 2011 – Minneapolis MN – The Independent Event Producers (IEP) welcomes Cheer USA Championships from Huffman, Texas. “The independent sector is the largest portion of the spirit industry. Independent companies bring unique qualities and customer incentives to events all across the country.” says Lisa Saline, IEP Chairperson and owner of Dance Xtreme USA (DX).

Independent Event Producers

The independents have awarded outstanding individuals and/or gyms across the nation with the I-Award Sportsmanship and Recognition Program and most recently launched the I-Deal rewards program for the 2011-2012 season. The greatest achievement for the IEP is the membership growth. Currently there are 25 independents and the door is open for more.

For more information on IEP events, award programs and member companies, please visit www.WeAreIEP.com.

The IEP Welcomes Cheer USA Championships

IEP Launches the I-Deal Savings Plan

Monday, August 29, 2011 - The IEP (Independent Event Producers) is pleased to announce the launch of the I-Deal Savings Plan! The I-Deal Savings plan is a loyalty program designed to provide cash back to teams and organizations who attend multiple events produced by IEP companies. Select IEP companies have agreed to reward customers with as much as 20% in rebates for their loyalty in attending events across the IEP brands.

Independent Event Producers

Independent Event Producers

It is expected that approximately 15 of the 22 IEP companies will be involved in the I-Deal program, allowing participating teams and organizations to choose from a wide variety of events, venues & experiences in every region of the country. In addition to local and regional events, groups can also choose to attend National and World Bid events for which they can receive I-Deal rebates.

The I-Deal was built on the cohesiveness of the independents with the hopes of educating it’s customers about the purpose of the IEP and the important role each of its companies plays in the spirit industry. Lisa Saline, the IEP Chairman, said “The I-Deal is a financially beneficial rewards program that the independents have devised for their cliental. I expect it will become THE rewards program in the coming years and fully support the I-Deal.”

Coaches that are interested in participating in the I-Deal must register online at the IEP website (www.WeAreIEP.com). There, they can click on the “I-Deal” link to register, receive detailed information, view the list of events as well as link to the websites of each company involved with the I-Deal. Coaches must register their teams for the I-Deal prior to the end of each event they attend.

The Mission of the IEP is to collectively influence the cheerleading and dance industry, to promote independence and work to ensure our long-term viability in the industry. The IEP is made up of 22 companies representing over 250 events. In 2011 the IEP collectively offered 83 bids to the Worlds Championships.

IEP Launches the I-Deal Savings Plan