Varsity Announces its Acquisition of American Cheerleader Magazine

Varsity Announces its Acquisition of American Cheerleader Magazine.

MEMPHIS, TENNESSEE (January 20, 2012)— Varsity Spirit Corp. today announced that it has made an addition to its family of cheerleading and dance brands with the acquisition of American Cheerleader® magazine from Macfadden Performing Arts Media of New York City. Since its founding in 1995, American Cheerleader has enjoyed an enthusiastic following and been an influential and unifying voice for the millions of participants in the cheerleading community across the United States.